Deputy AI Assistant
Product Explainer
Challenge
Payroll is a dense category, usually inhabited by finance specialists. How do you sell a payroll product designed for general ops employees from SMB to Enterprise?
Solution
You tell the story of the everyman in the product video, and make it as engaging & fast as possible in the socials.
In 2025, Deputy launched their Payroll platform, closing the loop on their all-in-one product offering. It was a product that was feature-dense, and arguably a little esoteric for accountants and the like, so the work had to focus on outcomes, not the finer functionality.
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