Shift Worker Sunday '24

Global Campaign

Year

2024

Client

Deputy

Service

Motion Design
Creative Direction

Year

2024

Client

Deputy

Service

Motion Design
Creative Direction

Challenge

How do we show appreciation for Shift Workers without getting in the way?

Solution

Create a vibrant sub-brand identity, a JSON experience, and both organic & paid channels to shout out their influence.

A global holiday created by Deputy, occurring the day after American Express' Small Business Saturday & Black Friday, with a sole focus for celebrating the shift workers of the world, and recognising their contributions to our everyday lives.

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